Module Code: CO4607
Credit Value: 10 credits

Module Aims

  1. To link key business and management concepts with the technological skills development in other modules.
  2. To study the business environment and strategy formulation for e-business.
  3. To raise awareness of the need to evaluate e-business projects for return on investment.
  4. To develop managers who have a sound grasp of the commercial issues as well as the technical aspects of e-business.

Module Content

This module studies the use of the internet to conduct business electronically. The commercial application of the internet has grown rapidly in recent years and the technological and business environment remains dynamic. This module adopts a critical, strategic approach to business and the use of the internet.

An overview of E-Business
  • Analysing the business environment
  • Organisation structures and processes
Business Strategy
  • Formulating strategy
  • Developing internet strategy
  • Pure internet business
  • Bricks and mortar businesses using the internet
B2C - Business to Customer
  • Winning customer confidence to order/pay for goods and services over the internet
Marketing Strategy
  • Strategies to attract and keep customers
  • Web design, management and maintenance
  • Marketing intermediaries e.g. search engines, advertising agents
B2B - Business to Business
  • Exchanging information
  • Supply chain management
  • Transactions and auctions
  • Developing a business plan
  • Forecasting costs and revenues
  • Evaluating profitability
Common Issues
  • Logistics
  • Globalisation, security, legal and tax issues

Learning Outcomes

On successful completion of this module a student will be able to:

  1. Analyse the important factors in a business environment.
  2. Identify and justify clear objectives, formulate company and marketing strategies, and evaluate the advantages and disadvantages of e-business for such strategies.
  3. Assess the likely costs, revenues and profitability of e-business
  4. Critically evaluate new projects and new developments in e-business

Thông tin khóa học

Mục tiêu Giới thiệu chung Cơ hội nghề nghiệp Thủ tục nhập học

Thư viện ảnh

Ảnh hoạt động của khóa học Khóa học Master 2010 - 2011

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Mô tả môn học

Crtical analysis Web Technology Approaches to Systems Development IT project and People Database Implementation Computer Security Masters Project